Hi. Welcome,

There's a lot of work here, if you have questions or want to see more, just hit up on any of these:

PaulOakenfold.com

PaulOakenfold.com

Done at EQAL - A startup with a unique model: Pitch Celebrity influencers and brand communities, design a new identity (if needed), build a fully editorialized site that would serve as an online central-hub for these IP communities, and we would split ad-revenue profits. Sites were built using a proprietary CMS that included primary blog-publication system, chat rooms, galleries (both ugc and IP driven), forums, recipe galleries, and full social strategy and integration.  
Role: Design Lead
Creative Director: Tom Walker

1. Mood and Pitch

As a design team, we would review a "Profile" document given to us by the client's team. This includes things like : Age, Recent Projects, Best Known For, About Fan-base, Quotes.

Next is put together a mood board and pitch deck. (only mood board shown here:)


2. Design Process

Some early rounds of branding:

Some early rounds of design (note: Client was coming from a flash website, so they're expectations on "interactivity" and content was very high - hence the kitchen sink homepage):


3. Final Design 

Once client has approved a direction, we build out the site and auxiliary social+marketing materials for a full launch campaign. Note: the background of the site had an animated CSS background like:

See the Pen xLoiH by Mike Byrne (@13twelve) on CodePen.


4. Deliverables & Specs

 

 

Hulu "Direct Response Unit"

Hulu "Direct Response Unit"

ulookhaute.com

ulookhaute.com