Done at EQAL - A startup with a unique model: Pitch Celebrity influencers and brand communities, design a new identity (if needed), build a fully editorialized site that would serve as an online central-hub for these IP communities, and we would split ad-revenue profits. Sites were built using a proprietary CMS that included primary blog-publication system, chat rooms, galleries (both ugc and IP driven), forums, recipe galleries, and full social strategy and integration.
Role: Design Lead
Creative Director: Tom Walker
1. Mood and Pitch
As a design team, we would review a "Profile" document given to us by the client's team. This includes things like : Age, Recent Projects, Best Known For, About Fan-base, Quotes.
Next is put together a mood board and pitch deck. (only mood board shown here:)
2. Design Process
Some early rounds of branding:
Some early rounds of design (note: Client was coming from a flash website, so they're expectations on "interactivity" and content was very high - hence the kitchen sink homepage):
3. Final Design
Once client has approved a direction, we build out the site and auxiliary social+marketing materials for a full launch campaign. Note: the background of the site had an animated CSS background like:
4. Deliverables & Specs