Done at EQAL - a startup with a unique model: Pitch Celebrity influencers and brand communities, design a new identity (if needed), build a fully editorialized site that would serve as an online central-hub for these IP communities, and we would split ad-revenue profits. Sites were built using a proprietary CMS that included primary blog-publication system, chat rooms, galleries (both ugc and IP driven), forums, recipe galleries, and full social strategy and integration.
Role: Design Lead
Creative Director: Tom Walker
EQAL was selected in Youtube's first round of grant-based youtube channels. Content makers and brands all of the country pitched to Youtube in an effort to get 1 season funded. EQAL's ulookhaute was selected. This is the birth and launch of a new IP.
1. Logo and Identity
First rounds - Research, Identity explorations
Where we ended up: