Hi. Welcome,

There's a lot of work here, if you have questions or want to see more, just hit up on any of these:

ulookhaute.com

ulookhaute.com

Done at EQAL - a startup with a unique model: Pitch Celebrity influencers and brand communities, design a new identity (if needed), build a fully editorialized site that would serve as an online central-hub for these IP communities, and we would split ad-revenue profits. Sites were built using a proprietary CMS that included primary blog-publication system, chat rooms, galleries (both ugc and IP driven), forums, recipe galleries, and full social strategy and integration.  
Role: Design Lead
Creative Director: Tom Walker

ulookhaute

EQAL was selected in Youtube's first round of grant-based youtube channels. Content makers and brands all of the country pitched to Youtube in an effort to get 1 season funded. EQAL's ulookhaute was selected. This is the birth and launch of a new IP.


1. Logo and Identity

First rounds - Research, Identity explorations

Where we ended up:


Design - ulookhaute.com

PaulOakenfold.com

PaulOakenfold.com

DeniseRichards.com

DeniseRichards.com