Hulu, Interactive Interstitial Ads
The Interactive Interstitial is a rich-media flash unit that runs with or in place of a video commercial. The interstitial enables greater interaction within the player space.
The Creative Solutions department acts as both brand/content marketers for Hulu and an in-house custom ad creative agency. Because Hulu's advertising products don't adhere to standard IAB guidelines, the creative team will often have to design and develop new ad creative for clients. These are a few examples of interactive ads that run before/after/instead of a normal video ad.
My role is as the acting Creative Director on interactive advertising. While my department has a Director, the ownership on these custom ad units was on me and my designers. All units shown were designed and developed by our in-house team after pitching/collaborating/approvals with the ad client.
We design and build a few of these every month. This is just a few selects from over the last 2 years.
Vizio P Series Explorer
Fear The Walking Dead
Concept, writing, design, video editing, score, and developed of the unit was done in-house.